When I was looking through the pictures of µAlchemie 2010 yesterday, I noticed that it looks like the "good on paper" mockup Piru posted an image of and the Relec box with the (sticker?) Boing Ball at the front are the same box.
It looks like Relec created it (much like cell phone mokups that are designed for shop windows) just as a dummy that could sit in the corner and remind of the upcoming new hardware. I imagine they turned on the neon and kept the box closed, so it may have had a somewhat ominous look, if you went past it in half darkness. And if you peeked through the airvents you might spy the words A-EON or Xena on the photographed Mobo.
Mystery solved?