If you don't have anything to announce, then don't announce anything!!
Well, I believe that it was well known that they were working on some x86 Amiga but now that Umilator is DOA they did the right thing by making it public that we don't need to wait any more. They also did a good job of exposing the reason it was shelved. Little by little all the information will leak out and there will be no doubt who the real problem is.
- Mike