Yes, but once people saw the Amiga market was shrinking they weren't going to invest any more money into there, hastening it's downfall.
People usually want to invest their money in the most powerful system they can get. The the Wintel box could provide and the speed race was fueled by AMD and Cyrix providing competing CPU's.
The sheeple who constantly upgrade to run the latest Windows are likely MS fanatics. Now that we've hit a performance ceiling you'll see a lot of 'cleaning house'.
While Escom was still kicking we got the developers to release a couple of titles aimed at a minimum 030 A1200. Had we not been starved after Escom went bankrupt there may still be a small commercial software industry for us (Productivity and games).