Looks very interesting. Especially if the price is right. The mini-ITX version is a bit too expensive, I think, though I'd promised myself one if I found a job for the summer...
I'm actually interested in this regardless of, if I could put FreeBSD on it I'd still find a use for it, though I suspect I'm a minority of one on that count. I like the power consumption, and I like the fact that it's not an 8086-derivative (for old time's sake).