Apple Announces iPhone 5s & 5C

[NovaCoder]

I think they are running a bit risk of making the 'brand' look cheap (and those plastic phones do look very cheap), with Apple it's always been about the brand.

Apple unveils cheaper iPhone 5C and iPhone 5S with fingerprint sensor

But Apple’s downmarket strategy comes with risks. By offering a lower-cost version of the iPhone, Apple could cheapen its brand or cannibalize demand for its more expensive model, analysts have said

Way to go with that legendary innovation Apple, a finger-print scanner, gold paint and plastic cases.....awesome

[NovaCoder]

I saw that, for Sony fans this might be of interest too.

http://appleinsider.com/articles/13/09/09/sony-takes-on-apple-tv-with-game-playing-ps-vita-tv

Sony is taking on the AppleTV with a new $99 PSP for your TV.

And it's the smartest thing Sony have done for a long time.

[NovaCoder]

...and of course the A7 chip; an ARMv8 based 64-bit a dual-core CPU ("Swift" = Apples own, internal CPU design instead of using ARM's pre-designed cores) running at a 1.7 GHz with an integrated quad-core PowerVR SGX 544MP4 graphics processing unit (GPU).

mmm 64 bit.........yawn.

Sorry but to release a 'new' model like this shows about as much of the legendary Apple innovation as putting sugar in your morning cup of Joe.