Surely the average person wont be going to Amiga.com to buy Amiga games in the first place
I would say it's exactly the average person these games are targeted at, more precisely someone who hasn't owned or held an Amiga in many years and stumbles onto their site.
My cousin for example owned an Amiga from around the same age as me about 10 or 11 and ditched it for a playstation by 15. He's not a computer geek and wouldn't know the first thing about configuring winuae, but for someone like him who wanted to run an old game for nostalgia purposes with minimal fuss then this would be the best solution.
I did buy tiny troops myself and it works well, but after the whole court case thing I won't be feeding Ainc again any time soon.