There is nothing NHL-related to buy at nhl.shopamiga.com! Nor does the site appear "co-branded" - there isn't even an NHL logo there
There is an NHL logo at the top right, and it says nhl.shopamiga.com at the top. Those are the only differences. Still selling the same old PocketPC games. Only now they can put an NHL logo on the box next to the Amiga logo. I think that's the only point to this "announcement".