Ilwrath wrote:
99% isn't too worrying, but anything less than that is...
Think about it.... 98% means one out of every 50 people you've dealt with feels screwed over... If *ANY* brick-and-mortar store had that kind of customer service record, they wouldn't be around too long.
Actually I think most bricks-and-mortar stores would be very happy with 80%, never mind 97%.
In the 2006 Comparisat survey on customer satisfaction, just 7% of people gave Currys (one of Britain's biggest high-street electrical retailers) a 10/10 satisfaction rating.
The report said:
Electrical retailers like Currys and Dixons have been sent to the bottom of the chart because of poor service – indeed they have the most unhappy customers in all the survey.
Dixons and Currys are the two biggest high-street electrical retailers in the UK, yet have only just over half of their customers being satisfied with the service. Looking at retailer reviews on pricerunner.co.uk, Dixons online business has a 70% rating, while Currys, part of the same chain, has 54%.
