Frankly I'd prefer not to give these people any voice, but it's already too late to put that cat in the bag.
Real innovations sometimes get delayed, I seriously doubt this marketing ploy will get delayed, why wouldn't that roll out like clockwork?
Look, as one of the question askers, they have my permission to delay this till tomorrow, till next week, or to next year, or never answer the question - I could care less about them being communicative.
For snake oil salesmen, it's communication, not the snake oil, that is their true stock-in-trade.
