They could have quashed the low-end game machine stigma by only having available (at the time of the A1000 release) "instant-load" applicaton software in cartridge format, such as a word processor, spreadsheet, etc. -- leaving the game software entirely to 3rd-party companies. Even if cartridges were expensive to produce, application software was still very expensive in the 80s and they could have easily sold it for over $100 per cartridge.