I note that neither Commodore nor Atari survived the 90's. There was a storm coming that nobody anticipated. Apple survived by the skin of it's teeth. There is nothing anyone without 20/20 hindsight could have done to survive. The clone wars would even almost claim IBM, which was forced to reinvent itself as a non-pc company.
The Amiga would have had to start competing earlier to survive. This includes better products, marketing and R&D. I agree that once the clone wars began it was all but over. Jack Tramiel was NOT a good business man and would NOT have been able to save Amiga either. Gould was not bad but didn't understand the Amiga while Medhi Ali destroyed the company while he profited. I think the best thing that could have happen would have been for Motorola to buy the Amiga as it was floundering in the early to mid nineties. It would have been a bold move by the management of Motorola (but their management wasn't good either). It would have given them vertical integration. They could have continued to develop the 68060 but they probably would have kept their blinders on and switched the Amiga to PPC only. Keeping the 68k for the low end and doing PPC for the high end should have allowed them to sell more chips. I think the Amiga could have continued to be profitable under the right management through the clone wars. C= in Europe was profitable during the bankruptcy. They had good management and found a profitable niche market with the Amiga. Too bad they couldn't have taken over the company.
