All my recent photos were taken with a Fuji camera, and I have used an earlier model as well as the one we used recently, and it's an excellent quality camera, I don't think I've ever seen one better quality or faster. It takes HD videos as well as photos. When you zoom right into the photos, the grain and detail is still sharp, not all smudgey and painted looking like some digital photos when you zoom in to 100% (as they're nearly always shrunk down to be viewable on the screen). I think the reason they don't sell as much is because usually only photographers look out for Fuji cameras, where as most average people will just grab the first thing they see with a familar logo (Sony). Not that the Sonys are worse, I havent used one so I can't say, but Fuji have been in the camera business for a while.
