My opinion: If You start a business and You want to use a popular name and You know there is a quite fanatic followership You should take care to satisfy them or better use another name with no active however fanbase.
What did CUSA wronger than wrong - they pissed on the Amiga users so who wonders what is the outcome of that.
they pissed on the commodore community and the amiga community big time.. i have never in my life seen someone that have a business acting like mister barry. the commodore amiga curse is still alive and well, i guess...