Nah, perhaps Genesi saving up money in the piggybank will help this sisutation. Perhaps thats why they dropped their advertising banners, for that very reason. A penny saved and all that.
While we are on the subject of how things work in the "industry"...it would
seem ridiculous (at least from my perspective) to continually dump funds for
advertising to a small, diminishing marketbase...which is already very aware of
your product??
That would seem to apply to ANY reasonable business plan, money restraints or not.