Marketing tricks aside, they deserve respect. At least they dared to take on the challenge and quite frankly, i would not want to be one of the Frieden bros right now. The pressure must be high. Trying to deliver something the Amiga community has waited for so long. Not one day in a forum without the question when it will be ready. People have been talking about it since the first day they started developing.
And then there are the MorphOs guys almost ready to release and trying to win the same Amiga hearts. And showcasing more stuff than they can at the moment.
And they have to survive financially for a year because after all, they are running a business and they have to earn money.
And then there are the usual setbacks as any project has.
I have respect for the whole OS4 team.