I don't have a problem with their prices.
The FastATA4000 may be double the price of the Buddha, but it's a superior piece of hardware for Zorro 3 users (althought the Buddha is perfect for A2000 owners). What gets me is that the ROMs alone would cost me around $80 when a new card would be $120!
Again, cost wise, a Mediator with a 10/100 card and a Radion would be far cheaper than adding a Zorro based graphics card and Ethernet.
They make great hardware (and I have several of their products), but I have to question the way they operate at times.