As adonay said, these 10 boards are just some of the first ones being produced and are limited by number because they are being assembled by one man for (from what I can see) no profit.
Now that the v1.1 specs are out, expect more individuals to have a stab at assembly and a few people to perhaps try a profit making production run. If such a run is made then expect the price to increase for professional assembly and to cover waranty and defective units if they are being sold by businesses.
That said, put me down for at least 2 boards and possibly 3.