Well it does say Aros, IMICA and Atom in the thread title, so if you come in this thread complaining it isn't OCS/ECS/AGA hardware or Amiga OS4 etc etc then what was the point?
I can understand some people want to run Aros, and not via Linux, OSX or Windows, that's just the great thing about freedom of choice. And all this team are doing is trying to give you a reference hardware platform you can buy and a native version of Aros to run on it.
I don't personally consider this a replacement to a piece of Amiga hardware, Amiga died with CD32/A1200/A4000 Far East/UK production plants closing in the mid 90s. However nobody is claiming it is anyway.
Imica via netbook or ultra portable desktop hardware, isn't really a 'next generation Amiga' though but a reference ready to rock piece of hardware to run Aros natively. Probably best to call it an Aros PC or something. My $0.02 worth

Hope it goes well for the team involved.