Price really isn't that important in niche computing, really if you can get AmigaOne's price/performance ratios down to 2 or 3 times Apple ratios you should be happy. In the commercial world they have millions of computers to spread the cost of development over, here you have hundreds.
Trevor has done a remarkable job delivering what he promised at the price he promised. He deserves a well done and good luck from all of us. I look forward to hearing about his X2000 when it becomes available.