How Amiga Should have been marketed

[persia]

You have to have a vision to sell a vision.  Once the Amiga was released there was no guiding vision, just sell the thing.

[persia]

That's a slogan not a vision.  The problem is that Commodore management couldn't tell the difference.  Listen to Steve Jobs, he sells a vision and he has a product that matches that vision.

Vision + matching Product = Success

"Only Amiga makes IT possible?"  What does that mean to a casual listener?  What's IT?  Why?

I do agree that the Master of Doom is a Vision, but what a vision it is....

Hello !!: "Only Amiga makes IT possible"  

And if its not a Vision then this is;
http://www.youtube.com/watch?v=M6uh1Q_D_XU

[persia]

@Amiga_Nut

You are missing the point.  Steve Jobs knew what he wanted years ago, he had vision, a mission if you will, and he was able to get others to believe in his vision.  Amiga popped up out of no where, there was no stated or apparent vision and it just sort of sat there.  Just a slogan.

Look at Microsoft's advertising.  "We get it, Vista was a bad, bad thing, but now we listened to you and we produced a product that fits your lifestyle.  We listen."  It's not a bad message after all these years and I think enough to stop Mac's further incursion into it's territory.

That's the message of this video, perception is everything.  Had Tramiel gotten out there and said we want to put video editing on everyone's desktop, we want to make graphics and and sound a part of your everyday life.  We have artists, musicians and film makers as a part of our dream.  Come on aboard.

I'm not great at this, but something along those lines would have made sense.  Tell people your vision and bring them in on it.

[persia]

Here's a troll advertising the A-Eon site!

[persia]

Well if you are big enough a corporation you can't fail.  Look at General Motors, they were bailed out with huge loans from the US Government and were able to pay them back using US Government grants (TARP).  

So there's a lesson in that I think, if you do really big stupid things go to your government and they'll loan you money.  If you can't pay it back go to your government and they'll give you the money to pay the loans.  Pretty nice set up, can't quite fit it into Simon Sinek, mind you....