SAM460 complete system: $3197 USD WTF?

[jorkany]

So this French company Relec makes complete SAM systems. I figured I'd check their price for a SAM460, because I like to be a price conscious consumer. Going here:
http://www.relec.ch/frch/index.php?page=shop.product_details&flypage=flypage.tpl&product_id=16&category_id=1&option=com_virtuemart&Itemid=2&lang=en

...I see the PCB for CHF 1150, and the the REDONE X 1GB bundle for CHF 1550. I add this selection to my cart (both are required, not separate items), and in my cart the total is CHF 3100. Not sure why it was 3100 instead of 2700, but maybe addition works differently in France.

CHF 3100 = $3197 USD.

Is it just me or does this seem a little steep?

[jorkany]

Huh? Base price is $609 for the mobo + $193 for the OS + whatever else. Seems competitive (or cheaper actually) to me! Maybe there's something wrong with their cash conversion?

Maybe something is wrong with their site. I don't see those prices, here's what I see: