Well, there is this thing called business ethic, and it appears this guy has never heard of it. Perhaps this is a matter of cultural differences too? I find it totally unacceptable business practice to steal and abuse art work.
I think it is a cultural difference.
The line of thinking probably went like this: maybe the image creator will never see the image and nobody will recognize it, therefore no problem. If it is recognized the worst that will happen is the creator will request that CUSA stop using it - once again no problem. CUSA is not yet selling anything, so it would be difficult even in the case of a lawsuit to claim damages. No money lost==okay.
Here in FL at the very least businesses will not only skirt the laws but will full on push them to the breaking point if they feel they can get away with it. The usual motivation is profit, but there are also a good number of egomaniacs running businesses here who just enjoy the feeling of power or getting away with something. Ethics rarely comes into the picture. Self-entitlement is king.