Why would a company pursue such? Trevor is quoted in the article as saying he'd be happy to break even. To me that says this company is more a vehicle for him to pursue a passion then it is truly a business. Its his money and I certainly don't fault him for risking it to try to benefit the community.
I'll bite - how does producing a dead-end system like the X1000 benefit the community, and which community are you talking about anyway?