Thoughts on today's announcement: One of Apple's traditional strengths has been to take existing technologies and refine and integrate them into a very attractive package. See; iPod, iPhone, iPad.
I think this is what they're trying to do with their new watch. Problem is, as I see it, the smart-watch market isn't mature enough for Apple to have iterated something unique. I think they've come in as just another player alongside Android and Pebble instead of something new and disruptive (which seems to be a popular buzzword for technology companies these days).
That being said, I can see how this product would appeal to some users and I won't fault them for their interest.
But anyone who plunks down $10K-$17K for the gold version is a complete f*****g idiot. 
Well one thing is for sure..the iWatch will be hugely successful..that is a guarantee!! All other smart watches will strive to be "Apple" like. Just like Samsung has done with their phones. Every other smart watch maker will now have to step up their game, but I seriously doubt any company will EVER top Apple on any level. They dont have the money nor the time. Seems others were sleeping and banking on the fact that oh "Apple products are too expensive..yada..yada".. yet look who is on top..!!!
And your judgement on whom ever buys a gold version is just a bit harsh. Who are you to judge someone with that amount of liquid cash to spend? There are watches that go well beyond Apples asking price for their smart watch. Those aren't smart watches and at the end of the day those high end watches just tell you the time of day some with multiple times zones, track elapsed time ete..etc.. No one really NEEDS to spend that kind of dough on a watch. #itsastatusthing.
Rich