Problem is, many don't see that AROS _is_ this effort. The Amiga users owning their platform. What some don't see is that helping the scoundrals who currently own Amiga is counter productive, while a "take the matter in your own hands" initiative like AROS was started a decade ago. Perhaps those who hate or deny the success of AROS just are too proud, and can't leave their pride behind cuz they invested too much of their private time in it.
The main point with AROS is that it's for people who are tired of gambling with their future investments in money and time. AROS won't go belly-up anytime soon, as it is controlled by idealism not money. And those who think that money will free the world - well, they need to take another look at the world, or join scientology. =)