@all:
Ok, this explains why Gateway did what they did with amiga. But my question was not about Gateway, it was about JIM COLLAS, a man who worked for many years as a top manager for Gateway and all of a sudden left the company.
Not only, Gateway licensed the amiga name to amino, but even though Collas looked very positive about the amiga/linux solution, when he left he didn't turn back to amino.
Now, I seem to remember something like McEwen or Fleecy beeing fired by Gateway, during or before the Collas era, and this could be the reason why Collas didn't want to get in business with them.
What do you think? (about Collas, not Gateway!)