Even when tech only costs $35 people still find something to complain about.
http://www.pcmag.com/article2/0,2817,2422306,00.asp
If it cost $3.50 I could find problems with X product. The problem is not the price but rather the feature set. But, like any other technology, it will appeal to some and not others. Apparently the target demographic of PC Mag will not be the appealed-to crowd for the ChromeCast. The technology is interesting to me, but the product is not. I'd rather hack it and make it do something else.