Genesi currently get :
$zero for MorphOS
$299 for Pegasos
$zero for MorphOS support
If MorphOS was GPL'd (Or some other OSS licence)
Genesi would get
$zero for MorphOS
$299 for Pegasos
$100 per year for MorphOS support (Or whatever they want to charge)
They can chose to support MorphOS on more than one platform, and recieve revenue for each platform.
Why would it be stupid to "contaminate the MorphOS source code with the GPL virus"?
How about they would get:
o zero for MorphOS
o zero for Pegasos (it gets ported to x86 / teronPX / whatever)
o zero for support (other may give support too, and
many dont need support, as we are not clueless
Windows(R) users.
Now it doesnt have to be as bad as above, but it is
very possible.
Add to this that it would likely kill AOS4 *TOO*

Not to mention different flavours of MOS floating around.. URGH!
Lets take AROS instead.. that OS fits your ideas more nicely.