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Author Topic: AmiWest 2003 advertising push gets underway  (Read 13566 times)

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Offline Rudei

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Re: AmiWest 2003 advertising push gets underway
« on: May 08, 2003, 09:49:55 AM »
@Paul_Gadd

Looking forward to bumping into you at a UK show  :-)
Bring ur Mr Sheen
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Offline Rudei

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Re: AmiWest 2003 advertising push gets underway
« Reply #1 on: May 09, 2003, 09:45:12 AM »
I think Paul has a very valid point there - Joe Public wouldn`t dream of attending an Amiga-only show - they would have no need.

By attending a multi-format show, (remember Amiga at the FES shows?) your putting your products "in-the-mix," not necessarily head to head, but as an alternate product offering showing visitors and users that there ARE alternatives - remember, most computer users these days probably think the only type of alternative "computer" out there is a Mac - alright, they can run linux but they can do that on their existing hardware!

Bring the product to them, not them to the product.

@BBRV

the cost implications for this are less for you too, since you need only put up a stand rather than hire an entire venue!

Its worth considering as an overall marketing strategy, maybe in combination with Amiga/Pegasos specific shows.

My personal inclination is that for the aformentioned shows, Amiga Inc and Genesi should find some of common ground and pool resources together for Amiga/Pegasos specific shows where users of both systems can share ideas, constructive debate etc etc

Hang on a minute, I must`ve lost the plot :-)

Ignore the last bit, I`d like that to happen but I don`t think its going to - heres to optimism!
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