How Amiga Should have been marketed

[gertsy]

Cecilia, You're breaking my heart. You've missed an important point:
Why: Only Amiga Makes it Possible.

They did.!

This is not new. Ernie Shackleton 1915. Inspired leadership using the number one "WHY".

BTW:Apple's profit is not just a result of a good proposition or good product or marketing its also result of product lock-in. They've learnt from the past.

[gertsy]

You have to have a vision to sell a vision.  Once the Amiga was released there was no guiding vision, just sell the thing.

Hello !!: "Only Amiga makes IT possible"  

And if its not a Vision then this is;
http://www.youtube.com/watch?v=M6uh1Q_D_XU

[gertsy]

True. I did hear though that C= marketing had some good people, but many ideas where turned down by upper dupper management. Another thing is that C= never had a cohesive, integrated marketing strategy. Each country was autonomous in how it marketed the products (some country managers could even refuse to sell certain products).

I can recommend a good read: On the edge: The rise and fall of commodore.  It might enlighten a few people.

20 Million c64s. 5 Million Amigas.  At the time (85-93) Amigas being second only in sales to,, dare I say it....Macs.  Excluding IBM clones as they were not really computers back then.

Pretty successful really.  Recipe for success : Be five years ahead of the norm: Inovation breeds revolution.
But rest on that inovation and you fall behind; The A1200 and A4000 were an evolution not a revolution. Good machines but not 5 years ahead of the mark. nor was the OS.


(sorry for the multi post.  getting old)

[gertsy]

It is strange to see how shit chickens you can get after a few years.

Very strange indead.  And how do they get the sculptors to make them.  Very unhygenic..
Then I never got why you have to serve a qualifying period before you can buy the darn things.... If I knew the answer to that I'd have a back yard full of them by now...

Ohh help me... The tears are back...LOL

BTW: Simon Sinek says: "profit is just an outcome"  Try telling that to the CFO when your 2 Billion in the red. Bye Bye visionary.
It may be an outcome in relation to the value chain but it's still a target and a part of EVERY business strategy.