This is one of my complaints about the Amiga developers market now. They don't have a clue how to market let alone describe their product.
Sure we've all see mentioned of the program's name.
But you never see a clear description of what the software does besides let you install certain games on your HD.
I can't emphasize this enough. Every press release about your product, and the top of you web page (IE., a link) should provide a clear description of what your product does. It's marketing 101.