Because games, thousands of colors, stereo music, speech and multitasking are useless... until their machines have it (even if in a hacknied way).
Here's the plan. We find a rich businessman like Branson or Trump or Soros or Murdoch who need a tax dodge-- a business to operate at a loss to reduce their overall tax obligation. They create good hardware and either buy the AmigaOS-holding company, or buy an Amiga OS license. They operate at a loss to get a tax advantage for their previously-existing endeavors. We get real Amiga hardware. They get exploit the tax system to reduce their taxes. Everybody's happy.
Evil. But genius. And very American.
