Actually before Jay left, the Ranger chipset had better capabilities than AGA.
1024x1024 7bit color.
It also used dual ported VRAM so I doubt it would slow down the way AGA does in higher resolution modes.
Still they didn't implement something similar.. doh. Makes me wonder what the money was spent on..
68040 + Ranger-like and some neat soundchip would been really nice.
vertical integration - think of it as cutting out the middle man.
Make and use your own products?
As a direct effect Commodore is able to sell the 64 for less than the Apple II. As a side effect, Commodore was also able to offer a better product - remember the crappy Apple II buzzer?
Actually, I don't think the Apple II used a Radio Shack piezo buzzer, but it sounded like it did.
They did use a Ensonic chip in the IIgs which, coincidentally, is a company with ties to MOS and the SID.
Regarding the
Apple IIGS, it seems to gotten most things that the C64 lacked for an outrageous price

"
The inclusion of a professional-grade sound chip in the Apple IIgs was hailed by both developers and users, and hopes were high that it would be added to the Macintosh; however, it drew a lawsuit from Apple Records. As part of an earlier trademark dispute with the record company, Apple Computer had agreed not to release music-related products. Apple Records considered the inclusion of the Ensoniq chip in the IIgs as a violation of that agreement. Though the IIgs was allowed to keep the Ensoniq, Apple has not included dedicated hardware sound synthesizers in any of its Macintosh models since (though of course, third-party products exist)"
Doh!!
A record company forbidding a computer + synth chip because it's music. The only connection is music. But there's a difference between records, and chips. Guess that may be why Apple sound capability at sucked.
Something that makes me wonder is if the 65C816 2,8 MHz clock could been replaced with a 16 MHz clock. Or if other chips limited a such trick.
Something slight OT, I read is that the Motorola management officially ordered Chuck Peddle to stop his 25 US$ processor project. Guess what he did..
Guess it all boils down to: Management screws up great engineering.
And that still apply.