In the next month or so, I'm going to purchase a 1080P Sony KDS-50A2000 HDTV. I'll need a High Def Video player to take advantage of it, so I'll be picking up a PS3 when I can get ahold of one. For me the HUGE selling point of the PS3 is it's ability to play Blu-Ray movies. Right now stand alone Blu-Ray players are running about $900. The PS3 is a bargain at $599. My gut feeling is that Blu-Ray will beat HD DVD because of the PS3.