btw, as i and odin said, the money transfer by IBAN code
within the EU is at the same charge value as a transfer
inside your own country, that's european law. If the bank
do charge £10.00 GBP as Mr. Whinham wrote, he did not
used the IBAN code supplied by email from online shop or
he need to talk again with his bank about this!
Actually, the National Bank of Greece charged me €27 when I wired some money into my British NatWest account using the IBAN number, last summer.