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Offline SIR-GERMANTopic starter

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Even the ex CEO of Apple admited that motorola was a mistake.
« on: October 16, 2010, 06:39:05 AM »
This is an interesting interview with the ex CEO of Apple , makes you  wander  about  Amiga  .




"I made two really dumb mistakes that I really regret because I think they would have made a difference to Apple. One was when we are at the end of the life of the Motorola processor… we took two of our best technologists and put them on a team to go look and recommend what we ought to do.

They came back and they said it doesn’t make any difference which  RISC architecture you pick, just pick the one that you think you can get the best business deal with. But don’t use  CISC. SISC is complex instructions set. RISC is reduced instruction set.

So Intel lobbied heavily to get us to stay with them… (but) we went with IBM and Motorola with the PowerPC. And that was a terrible decision in hindsight. If we could have worked with Intel, we would have gotten onto a more commoditized component platform for Apple, which would have made a huge difference for Apple during the 1990s. In the 1990s, the processors were getting powerful enough that you could run all of your technology and software, and that’s when Microsoft took off with their Windows 3.1.

Prior to that you had to do it in software and hardware, the way Apple did. When the processors became powerful enough, it just became a commodity and the software can handle all those subroutines we had to do in hardware.

So we totally missed the boat. Intel would spend 11 billion dollars and evolve the Intel processor to do graphics… and it was a terrible technical decision. I wasn’t technically qualified, unfortunately, so I went along with the recommendation."

http://www.cultofmac.com/john-sculley-on-steve-jobs-the-full-interview-transcript/63295
« Last Edit: October 16, 2010, 07:10:55 AM by SIR-GERMAN »