The website is a joke, looks like a knock-off site. In case he's reading. Here are some free tips I should charge you for this...
A) Use a photographer (not your own digital camera)
B) Use original product copy
C) Hire a web designer
D) Oh and whatever you do when releasing product don't use fanboy concept art for product mockups
These are things you learn first day at a community college web design course...or as a small business owner... even in south Florida.