I'm Mac and PC user and avid gamer,
There is a small market of hardocre users out there. Retro-Consoles and computers are now "cool" just walk into any mass retailer in the USA and you'll see TV retro computer/console games as a staple electronic item.
The Amiga brand is part of that culture and although it's not available in a mass market outlet, and does not enjoy the same brand identity it still has a hardocre cult following akin to the same spirit of console modders, and Mame Arcade enthusiasts.
Despite it's tortured past and present, it has finally achieved a kind of recognition that comes with time. You have entire magazines and sites devoted to retro gaming and computing (Amiga Included).
Upcoming products like the Clone-A and Mini-Mig can only help with that situaion and make it easier for old and new users to explore the platform on modern hardware without the trappings of aging hardware and PC emulation.