I'm a linux noob. I've tried a number of linux distros over the years. I find the commodore OS Vision distro fun. Sure, it's not a spectacular feat of engineering but it have the old commodore feel of fun for me.
I just bought an iMac today for $1600. I could have built a similar spec'd x86 machine for half that. But I didn't. And millions of others didn't.
Do you think Dell engineers their own computers? Why hate against a company with enough balls to pony up to pay for the license for the commodore and amiga brands? They have already done more than Amiga inc ever did with it. Sure, it's not the classic Amiga or a new amiga but that will never happen.
I hope they do well. They are no Mehdi Ali or Gould. All profitable home computers these days run on x86 architecture. Macs and PC's. Mobile computing is the future. There are 3 major OS's available these days. Cusa does not need to re-invent the wheel. Just create something that has a sense of style customized with the spirit of Commodore.