The Amiga Brand (and Logo)

[uncharted]

I think you have made some very good points grandma.

I think that brand identity was lost somewhere between C= dieing and Amino buying Amiga.  The thing is that the italic logo (and also to a lesser extent the tick) were the amiga's identity.  Companies spend millions when they change brand identity, partially because they need to inform the public of the change.  With Amiga this was never done.  Also the changes were never solidified properly, and inconsistancy has crept in.  It also didn't help that there were numerous different designers all giving the brand ID erm different IDs.

There is also the issue that individual product lines and the company itself have no distiguishing identies, its a blur of typefaces and boingballs.

Last year I posted on here a set of ideas for unifying the identity of the brand, whilst distinguising company and products. see http://deadlock.netdork.net/Amiga2002/

Looking back, it's a bit messed up, but hopefully you can see what I was trying to achieve and where I was heading design wise particularly with the boxes and the website.

[uncharted]

lempkee wrote:
uncharted:hmmz u didnt happen to work for "ALIVE" some years ago ? , that design really looks like alive's design for their games covers/releases.

No, I've never worked for Alive.  Actually I've never seen any of thier games, just heard about the problems with their company ripping off people. :-(

The only place you are likely to of seen my work was the OS4 advert in Total Amiga magazine.  I also worked on the design of the APP site, but haven't been involved with that for quite some time.