I personally hope Hyperion don't compete on price: they can't. And neither did the Amiga. They can compete on value though. The A1000 was hugely expensive... The next machine, "for the masses", was expensive compared to other "home" computers such as Spectrums or 64s.
I have to disagree that the Amiga never competed on price. It always did. Comparing it to the Spectrum/64 - still available at the A1000 introduction is unfair. You have to compare them to the 8-bit machines at the introductory price of those older machines, and to contemporary mac/pc hardware. I paid about $1500 for my 1000 in 87 or so... That was only a little more than my Atari 800 setup in 79. The Amiga was cheaper than the MACs and PCs available at the time, and more powerful, especially for multimedia stuff.
Alas, that was then, and this is now. ;-/ The marketplace is different. A new machine has to be able to support all the media standards on the web - a huge software requirement right out of the gate... tricky....