Why not x86? Well... because they're the enemy!
But seriously... the reason I'm thinking ColdFire is just because it will be easier. It's basically just a cut down 68000 instruction set and there's a free emulator for the bits it's missing. And they're not dear either. Unless you consider $30 too expensive. Or, err... free samples... and they're just generally simpler to work with.
Speed isn't that much of an issue. I just want it to work. But it will be about 3x the speed of an 060 anyway and I'm happy with that.
Also any emulator for an incompatible processor is going to have to load from somewhere, and so the smaller the better.
Besides, look where all the money's going to go from now on...
http://www.activewin.com/awin/comments.asp?HeadlineIndex=29527&Group=1Ohohoho if Microsoft have finally decided that PPC is a good idea afterall, I guess it must be.