You mock, but this move is exactly the sort of thing I've been expecting. Classic Amiga games running on various hardware is just one necessity in order to move away from custom chipsets, AInc have stated previously that OS5 is hardware independent and even the new (presumably OS4) machines have no custom chipset like our beloved classic miggy's. Obvious marketing patterns have been forming for some time now and many are refusing to see them due to Cynisism about AInc. Step back from the years of Amiga related frustration and see what's going on with an open mind.
How would any of us on this forum try to relaunch the Amiga OS? I for one would take a positively insidious approach, hardware independence and making classic software available within the new OS (and indeed, other OS's) makes good sense.