@Wayne
Eyetech bought the design rights. For each model post XE he has also been the main point of contact for board redesigns between the designers and a small team of hardware people giving input.
Eyetech contracted a fab plant to make the boards in the far east ( same way IBM does btw ).
Eyetech takes shipment of those fabbed boards.
Eyetech sends them out, with AmigaONE stickers, to the dealers.
The dealers send them on.
This is normal business practise? What did you think Alan was sitting there with a soldering iron making each individual board?
This isn't the same as rebranding, which is to take someone elses product at the 'dealer' point, slap a different label on it, then ship it out.