You press the two clips either side of the SIMM outwards with your thumbs.
Then (whilst still holding the clips) tilt the SIMM towards you with your forefingers.
Then the SIMM is infront of the clips you can let go.
Now lift the SIMM upwards and out.
No force at any stage of removal should be required and only a little force for insertion.
I always thought 30-pin SIMMS were idiot proof, but hey ;-)