They speed up processors and functionality while maintaining compatibility; they sped up VGA and functionality while maintaining compatibility; Creative Labs made all those Sound Blaster cards while maintaining backward compatibility.
I though I'd find a nice little article for you that details the problem Apple have faced:
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Managing the platformAnother aspect to keeping technical specifications out of the limelight is that Apple is careful to expose access to hardware components in a manageable, sustainable manner. If developers are allowed to write "to the hardware," the result is a broken platform where the vendor can't move forward without breaking the apps.
Apple experienced this problem in the clever hacks to the classic Mac OS which resulted in destabilizing the system, a problem that got progressively worse after the company sanctioned the system patches in System 7 under the name Extensions. In Mac OS X, reference releases have been plagued by Input Manager hacks that similarly caused some serious compatibility problems.
That has led Apple down the road of a tightly managed iPhone platform where the execution of third party software requires code signatures and sandboxing, and where access to hardware has been roped off until the company could perfect abstracted public access to features in a way that can accommodate new underlying changes as future models are released.
Users shouldn't need to know how much RAM is available to the operating system of a mobile device, or how fast its primary CPU core is clocked at; what they should care about is how usable the device is and what it allows them to do. That's the message Apple is working to control."