Hi Bash, just remembered something important. Firmware v7 of the deneb comes with a watchdog. This means when in a short amount of time to many reboots are taking place, the deneb flashrom will be deactivated. If you have v7 and you try to boot from thumbdrive, wait about 10 seconds before rebooting. Otherwise the deneb flashrom is deactivated and poseidon will not be started, so the system can't boot from your thumbdrive. The new firmware on the E3B website doesn't have the watchdog thing anymore, so if you're uncomfortable with the watchdog thing, you can reflash the deneb with the new firmware.
Also check your PSU. You have many expansions in your A2000 (lucky you). Maybe your PSU isn't providing enough juice.
Regards,
Lloyd