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Author Topic: What if Atari allowed Jay his dream?  (Read 8814 times)

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Offline da9000

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Re: What if Atari allowed Jay his dream?
« on: December 15, 2007, 09:49:11 AM »
I'm not as knowledgable as Floid on these matters and intriguing details, but my understanding is that Jay Miner's foremost want / desire before leaving Atari was to move over to a kick-ass CPU architecture, the 68000. So at that point there was no "Lorraine project" floating about his head. At least I don't think so, that is :-) In other words, putting myself in his shoes, I'd be blinded by the awesome power and feature set of this CPU, so far ahead of its time, but concurrently be pressured by the "Atari mantra" that games are the way, and so my thoughts would be driven towards gaming ends. So, a powerful gaming machine that could be turned into a computer wouldn't be such a compatible view. From that perspective, neither would be a simulation-capable computer, etc. Thus no "Amiga".

Another thing that is an indivisible part of the Amiga, and an Amiga wouldn't be an Amiga without it, is the core OS (Exec, Intuition and friends). In order for someone such as Carl Sassenrath to leave HP as a top Operating Systems engineer, or other folks in similar situations, like Dale Luck or Ronald Nicholson, etc, to join a gaming company for a plain gaming console, would have been close to impossible, thus again making impossible yet another "Amiga". To be more specific, Carl was sold on joining the Amiga group when he was told "we want you to write an Operating System, but you decide what it is to be". He had just come off HP, having worked on Opearating System projects and collected a bunch of his own ideas and thoughts on them and was ready to blast them out to reality at the first opportunity. At Atari, I have a feeling it would have been more like "we want you to write an Operating System, and we'll tell you how it's going to be". Blah!

All in all I'm happy how things turned out... right about until 1993-4!!! :-(

As for the "open platforms", I don't quite buy it. Yes things are cheap today, but so was the C64 back in its day!
 And as for hackers and coders taking advantage of systems, I'm sorry, but the kind of hacks that I've seen on "closed" systems, top any hack that I've seen on an open system. I just don't think that 1) the world of "innovation" (I've come to hate this word because of Microsoft...) would have been NECESSARILY stiffled if we didn't have the IBM clone appear, on the contrary, one can say that because there are so few viable propriatery solutions today the IBM clone wave HAS dulled and killed variatey, and 2) the market pressure (buyers, users, etc, and businesses) would have forced equilibrium back into an overly overweight monopolistic platform.


And now to ask for some recommendations:
where on the web (other than the great Ars Technica articles, and wikipedia) can I find more "biographies" about the Amiga founding fathers? (some of my info I've gleaned from the CVs of those who have pages, such as Nicholson, RJ Mical, etc, but many don't...)


Amiga Forever!
Cheers!
 

Offline da9000

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Re: What if Atari allowed Jay his dream?
« Reply #1 on: December 15, 2007, 10:24:33 AM »
Since we're in this "what if" game, I might as well add something interesting:

So I headed over to the Computer History Museum for Commodore 64's 25th anniversary, and to get to see Jack Tramiel, Steven Wozniak, William Lowe and Adam Chowaniec talk about the good old days. I just can't describe how enjoyable it was and how many cool people I met, but I'll give some details (if you want more, just ask). If you're near the area and you didn't come, you really missed out big time (you know who you are :-) oh, and there was TONS of food, all for free! I should have eaten some instead of talking to interesting people all the time...)

So, after the main show ended, people stormed the "celebrities". Jack was impossible to get a hold of, and I didn't really have much to say in such a short amount of time (WHY? OH, BLOODY WHY!?!??). I got the Woz while he was leaving and walked with him for a bit, else he wouldn't stay to talk :-( Afterwards I got a hold of William Lowe, the "father" of the IBM PC...

I asked him only one question:
"Sir, why did you ever, ever, decide to go with such a crappy CPU such as the Intel x86 series, and not a Motorola 68000?" (note: if you've not done tons of x86 assembly programming with only 8 registers, 4 segment registers and overlays, you are *not* qualified to comment on the "crappy" part)

I finally felt closure on the matter when he answered (I'm paraphrasing):
"It was all politics. You see, IBM was very much a 'closed shop', and when my group came up with the idea of an 'open architecture', we had some heated arguments. Needless to say, the head of the opposition (I forget the name he gave) was very friendly with the Motorola guys. So we had no choice but to look elsewhere."


After that bit, I saw "a guy" with a bright silver + red Amiga jacket with the famous boing ball. And I commented, "Now this guy, has good taste! And not only that, but he was sitting almost next to Atari's founder!!" I was promptly told: "Do you know who this is?", so I said "No, your name sir?" and to my most enjoyable delight the answer was "Dale, Dale Luck". BOOOOOOOOOOOOOOOOOOOOOOOOING! :-D
I offered my worship appropriately soon after. Little did I know that who I thought was Mel Gibson (he really looks like him!) was one of the Amiga founding fathers! Also one of the MOST AWESOME DUDES I've ever met!

So anyways, we got to talking about all Commodore and Amiga stuff and he told me many interesting tid-bits, like how he realized they could add line drawing capability to the chipset with some minor modifications etc.

So then I asked him to comment on a little BIG bone that Carl Sassenrath had thrown out at us back at AmiWest 2006: "Is it true that the hardware guys at Amiga and Jay Miner had a memory protection scheme which required only a couple more chips, aka MMU, ready for the Amiga and Commodore decided to drop it because of cost?" And as he's preparing for the answer in jumps this other "unknown" guy who was nearby and says, "Yes, we not only had a simple memory protection scheme, but an MMU with indirect page tables and all, but it would have added too many delays in the memory paths, so it had to be dropped." His name was Ronald Nicholson, yet another famous Amiga founding father! Very cool guy and one smart motherf....ather! Yes, motherfather, as in mother and father of the Amiga :-)

So there you have it: the Amiga was very close to being UNIX capable without MMU inside the CPU, from the get-go! Talk about being ahead of its time... (WHY?? OH WHY, JACK!???)

Finally, I also spoke with Adam Chowaniec, the VP of Technology at Commodore and the one who oversaw Amiga's development from the time Commodore bought the company to the release of the A1000. To succinctly state his views, Commodore had no idea how to market the machines, business vs game machines, and by the time the 1990s had come it was already too late to stop the bleeding and turn things around, thus causing the collapse in 1994. I believe we'll be hearing a lot more from his side of things at some point in the future :-)


A relevant article with more on Adam's side of the story:
http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9052598&source=rss_topic64


EDIT:
Sentences in quotes are paraphrasings of mine, so if the authors of said statements are reading and want to correct me, by all means do so :-)
 

Offline da9000

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Re: What if Atari allowed Jay his dream?
« Reply #2 on: December 18, 2007, 10:35:30 AM »
@Tomas:

I'm with you on this whole open/closed platform. I've heard others mention the same reasons for "the downfall", but it's so obvious that there was a larger hand in play from the C= management. (read my comments from Adam Chowaniec above).

One question that always comes to mind when I'm reading about the Amiga story is: where did all the money that C= was making through the 1980s go, when it came to the early 1990s? I mean sure, a big company has expenditures, but they also sold like 20-30 million C64s and so many other machines! Where did all the money go, in order to cause the company to declare bankrupsy? Isn't it directly pointing the finger to management? Anyways...

@amigaksi:

Do you mean left the 6502 as a co-processor or main processor? I hope you mean the former, because the 68000 was the only sane future for Jay and crew (even Atari, Apple, etc)
 

Offline da9000

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Re: What if Atari allowed Jay his dream?
« Reply #3 on: December 21, 2007, 03:33:04 AM »
@persia:

I disagree with some of your key points, and below is why.

Quote

persia wrote:
There was virtually no chance of any of the closed systems surviving.  It is impossible for a single company to produce a computer as cheaply as the parts assemblers do.


Below you'll prove to yourself why it's just virtually impossible, but not impossible. But for your second sentence, consider that at the time there was no plethora of Taiwanese and Chinese parts manufacturers/assemblers. There were a few, but most of the stuff came from fewer, but larger companies. A lot more in-housing of technology than today. As an example, Commodore bought MOS, and that meant it had solved its problems with silicon, and not only that, but also made a profit selling 6502s and other parts. In fact, at that time it had a much better deal on silicon than many other players.

Quote

persia wrote:
Looking back it's hard to find a scenario that would see them survive.  Apple pulled it off but sheer luck, guts and a cult of personality around Steve Jobs, take away any one of these and you'd be looking at a solid Microsoft world with only Linux asa an alternative.


Right there you proved your point wrong: Apple *DID* make it, and in fact growing very fast today, and may I add: with semi-propriatery technology, very much like the Amiga (most components other than the custom chips were generic).

In fact, to see why the Amiga *would* have survived, is rather simple, and I will juxtapose those to Apple's "hads" (as in: to have):

Code: [Select]

Apple had:               Amiga had:
Steve Jobs               Commodore

clout or renown          clout or renown
  from Apple 1 & 2         from VIC20 & C64

"culture"                "best technology"
  (ex. used by             (ex. NASA & Hollywood
artists + DPS)              used Amigas)

1st to market with       1st to market with best hardware
  GUI, mouse, etc          trinity: graphics, sound, video
                           (aka: multimedia)


To explain "culture": it's what gave you and/or many others that "Apple-envy" (the want, desire to own an Apple). Jobs is a cultured businessman. Amiga on the other hand, as everyone knew, maybe had not the best culture (anyone want to comment on non-square pixels?) but certainly the best technology, and most people at the time KNEW about this. Remember, they were looking behind the table at the Chicago CES, because they couldn't believe the Lorraine did what it showed on screen with its own technology. They thought it was faked!


And now what I believe is the real reason the IBM PC took over: it wasn't the cheap parts so much (although it played a role), but the fact that the largest market in the world, the US, and the largest spenders, US businesses, were sold: it was an IBM, and to top it off, they could source parts easily. Unfortunately, the last major factor was Microsoft. For the lack of anyone else trying to bring a GUI to the IBM PC, and doing it successfully, they gave the IBM PC a "fighting chance" against the Amigas, Ataris, Apples, and that was enough to make that trio ( 1. open architecture=cheap parts, 2. IBM was behind it, and 3. a "chirstened by IBM" OS, DOS, was at hand and a GUI, Windows, was starting to take shape, malformed and grotesque I may say, but very important to businesses nonetheless) the driving force for the IBM PCs. This was the critical time where marketing at Commodore failed miserably.

Quote

persia wrote:
Amiga's only chance would have been to embrace Intel hardware and remove reliance on the custom chips or put them in an video card that would fit in an intel box.  Even then it would be hard pressed to survive a dogfight with Microsoft, especially in partnersip with IBM, which meant computers back then..


I disagree here too, for a simple fact: look at how many HUNDREDS if not thousands of peripherals were spawned around the Amiga. amiga-hardware.com lists over 1800!! Not only that, but the BEST peripherals were non-Commodore. In other words, there was a very big and thriving market for 3rd party manufacturers around the Amiga. In fact, it was just like the PC market! There was nothing really that much different between the two. The most "closed" part of the Amiga were the custom  chips, but their interfaces were available to those wanting to make hardware.


Quote

persia wrote:
Face it, there's nothing but no win situations.  There's no way that we could have had Atari and Amiga/CBM as viable companies in 2007.  It was all a dream.  


Yes, unfortunately, today it's all but a dream. But for Apple it's a reality. Amiga/CBM could have been here, was it not for their sheer lack of ability to market the superior goods they had. And their propensity to milk the damn cow until it bled to death! (C64 and then the Amigas, kept stale, technologically, and made just cheaper, a la C64)

Quote

persia wrote:
Actually their is one way, unfortunately it involves the use of a Tardis to go back in time armed with the for-knowledge of what has happened.  But even then you'd never convince CBM to go open platform with Amiga.  


Given the Dr. Who reference, I will whole-heartedly agree with you :-) Unfortunately CBM I think were too dumb to realize many things and wouldn't have changed even if you shoved future knowledge in their face. Perhaps this stubborness came from Mr. Jack? I don't know.



@bloodline:
"Actually there is a 6502 in the Amiga!" :-)

I concur with your "SuperVCS" theory, if Jay had stayed at Atari. Although now that I think about it, it would indeed be very interesting to see how the console/gaming market would have changed had they made a Sega Megadrive clone that early on (I believe he wanted to do the 68k machine even before 1982!).


@amigaksi:

A!! I get it! Backwards compatibility! Yeah, that would have rocked for the MILLIONS of C64 fanatics! Why even allow them to have MORE of a choice, by looking at other platforms (Ataris, Apples, Spectrums, Amstrads), for their upgrade path? "The Amiga keeps your investment in C64 software AND gives you an awesome NeXT-Gen upgrade path!!", could have been their marketing slogan. Damn idiots at CBM!

That might have been a genius move (assuming I'm not missing any big "buts") on Commodore's part. But... Commodore probably wouldn't be able to see it anyways... :-(

BTW, I *just* read your 2nd post, and I can see I pretty much re-iterated your exact thoughts with my above writing!


@downix:

Agreed. Exactly what I wrote before (sorry for the duplication, but I read the thread as I reply). The Amiga was open or at least 'open enough', because in part, back in those days it was part of the status quo of the "computer hacker" community or better yet the "homebrew club" ideal: hardware came with the necessary info to starting hacking it. Granted not all hardware, like Apple's, but even they eventually had documentation for doing hardware and software add-ons ( and if anyone here is not aware of this, I'd be glad to sell you my "Inside Macintosh" volumes, akin to the ROM Kernel Manuals of the Amiga - in very good condition may I add :-D )