I agree my choice of words was not the best. I am sure that A-EON will explain their choices for "Tabor" and what this means for the end user so more knowledgeable purchasing decisions can be made, so no one feels "ripped off". 
Hope that amends it
Anyway I guess at Amiwest we will learn more.
An almost identical comment was made on AW, so I'll post the same response:
What will come out of AmiWest is just speeches unless people take advantage of the opportunity:
Please post questions for participants#6