erm...it getsgetting better though as someone over at AW has suggested:
"Barry and his... erm... 'staff' (for lack of a better word) like to feel important. They probably haven't paid a single cent of licensing fees for the Commodore name (they didn't pay anything until December and they are renegotiating since then, IIRC) and they most certainly didn't pay for the Amiga license yet. They get all of this attention and the accompanying hard-on for free. Best way to make them feel miserable is to ignore them."
So it could well be that Amiga Inc. have given the name out on a "loan" basis...or haven't been paid anything yet...could this be the case?